Coffee is great, but cold brew is even better. Create a suite of videos that show how to make Chameleon Cold-Brew yours to fuel your day and express your individuality. 

We’re all creative types here, and that probably means that caffeine is a crucial part of our every day lives. A cup of coffee gets us going, fuels our creativity, and is a non-negotiable part of our daily routines. But to many – even in the Tongal community – cold brew is an enigma; not even Lorelai and Rory, arguably the biggest coffee addicts in America, could call themselves cold brew aficionados.

And frankly, that’s just silly, because cold brew coffee is pretty fantastic stuff – and Chameleon Cold-Brew is even better. Chameleon first carefully selects their beans and then air-roasts them to ensure no bean gets burned. They then steep the coffee grounds in limestone-cured water from Texas Hill Country for around 16 hours to create cold brew coffee that’s organic, super smooth, low acid, and highly caffeinated – in other words, they make the most of your coffee so you can make the most of your day.

That’s where you creative, caffeinated Tongalers come in. We need you to create a suite of 15-second videos (each with 1 still and 1 GIF) that encourage coffee-lovers to try Chameleon Cold-Brew in all of its many varieties and encourage them to make it theirs – whether that’s by grabbing one of Chameleon’s ready-to-drink flavors or customizing the Organic Black concentrate with water, milk, seltzer, or even a shot.

Read on to the Project Objectives for more details… 

The goal of this project is to create a suite of three 15-second videos, each with 1 still and 1 GIF, that demonstrate ways to make Chameleon Cold-Brew yours.

Chameleon Cold-Brew comes in a variety of flavors and styles:

32-ounce Concentrate:

• Organic Black
• Organic Mocha
• Organic Vanilla
• Organic Caramel

10-ounce Ready-to-Drink:

• Organic Black
• Organic Mocha
• Organic Vanilla
• Organic Mexican
• Organic Espresso

IDEATORS: We want to see a mix of concepts that cover both Chameleon Cold-Brew’s ready-to-drink bottles as well as the concentrates. What makes one day an ’Organic Mexican Coffee ready-to-drink’ day? How do you prep your Organic Black Coffee concentrate on a Monday afternoon versus on a Friday morning?  Do you just add water and go? Maybe your Chameleon move is to add some seltzer, Kahlua, and a squirt of lime (seriously, try it). Do you put it in a smoothie or your overnight oats for a caffeinated grab-and-go breakfast?

Please note that we are NOT looking for recipe videos, but rather ‘snapshots’ into the many ways Chameleon Cold-Brew can be tailored to fit your life at any given moment of the day or night. How does Chameleon Cold-Brew help you tackle everything that your day throws at you? And why is Chameleon the only cold brew for you?

Remember, the goal of these videos is to demystify cold brew for consumers and show that Chameleon Cold-Brew in particular is made for makers, not coffee snobs. Enjoy Chameleon however you like.

FILMMAKERS: 

Mood board/Style Board: You are required in the Pitch Phase to submit a mood board/style board that conveys your thematic design idea for each spot. This can be a collection of images and/or descriptive words – anything that helps evoke or project your intended style for the suite.

Beverage Stylist: It is strongly encouraged that you Pitch with links to your food/beverage stylist’s previous work to help the Sponsor get a better sense of how you’d style and show the product in each video.

Logline/Synopsis: Additionally, you will need to include a logline/synopsis for each video.

Facebook Best Practices: Since these videos will primarily be for use on social, check out the Facebook Best Practices PDF in the Assets tab. 

PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Video Phase. The Approval items for this project are:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
  
  
• HEADSHOT  – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.
  
  
• BEVERAGE STYLIST – This project requires Food Stylist Approval before filmmakers move onto the Video Phase. You must submit your planned Food/Beverage Stylist with your Pitch submission. Once chosen as a Pitch Winner, the brand may either approve your Stylist or ask you to submit a new one for approval.

IMPORTANT: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

FILMMAKERS, please note this project has a staggered delivery timeline:

Pre-Production                                                                                                     April 10–17
Pre-Production Call with Sponsor                                                                   April 10

Production Phase (Video 1)                                                                                April 17–24

Production Phase (Videos 2–3)                                                                           April 17–May 15

Video 1 First Cut Due to Tongal                                                                        April 24

Internal Review Video 1 First Cut                                                                        April 24–26

Sponsor Reviews Video 1 First Cut                                                                   April 26–28

Filmmaker Revises Video 1                                                                                  April 28–May 1

Video 1 Second Cut Due to Tongal                                                                     May 1

Internal Review Video 1 Second Cut                                                                  May 1–2

Sponsor Reviews Video 1 Second Cut                                                              May 2–3

Filmmaker Revises Video 1                                                                                  May 3–4

Video 1 Final Cut Due                                                                                            May 4

Video 1 Approved, Master File Delivered                                                        May 5

Videos 2 and 3 First Cuts Due to Tongal                                                            May 15

Internal Review Videos 2 and 3 First Cuts                                                          May 15–18

Sponsor Reviews Videos 2 and 3 First Cuts                                                       May 18–23

Filmmaker Revises Videos 2 and 3 First Cuts                                                    May 23–26

Videos 2 and 3 Second Cuts due to Tongal                                                       May 26

Internal Review Videos 2 and 3 Second Cuts                                                    May 26–30

Sponsor Reviews Videos 2 and 3 Second Cuts                                                  May 30–June 1

Videos 2 and 3 Final Cuts Due                                                                              June 1–5

Videos 2 and 3 Approved, Master Files Delivered                                          June 8

If your Pitch wins, you MUST be available for a pre-production call with the Sponsor on April 10 and you MUST turn in the first cut of your first video on April 24.

--About Chameleon Cold-Brew: 

• Proudly from Austin, TX
• Low acidity – won’t hurt your stomach
• Organic
• Highly caffeinated, but super smooth – strong but gentle.

--Key Marketing Messages: 

• Made for Makers
• Make the most of your coffee.
• Chameleon Cold-Brew is the best tasting cold brew out there.
• Fuel Your Side Hustle
• Organic; Simple ingredient label; Steeped for 16 hours; Consciously-sourced beans

--Target Audience:

• Late 20s/early 30s
• Affluent, Educated
• Label reader; willing to pay more for organic
• Makers and do-ers – artists, awesome party-throwers, and early-morning hikers. Those that not only get sh*t done but who are are passionate about what they do – whether it’s for their day job as graphic designers, their side hustle as a spin instructor, or even as the family chef – because they can’t live life any other way.

--Executional Mandatories:

• Showcase versatility: hot or cold, mixed with water, milk, or nut milk, as a cocktail, in a smoothie, etc.
• Ready-to-drink flavors can be consumed straight out of the bottle or mixed with milk
• Concentrate should always be mixed
• When heating concentrate, stove is preferred vs microwave
• Product should never be shown with packaged/processed foods. Stay away from ingredients like high fructose corn syrup and artificial sweeteners. Use organic whenever possible.
• When preparing concentrate, recommended mixing is 1:1 concentrate and water or milk
• Ice cubes don’t need to be used, but should be big 1” square cubes if shown

--Tone:   Fun, lighthearted, authentic, approachable, honest, original, eclectic. Transparent, curious, playful, straight-forward.

--Exposure:   Facebook, Instagram, YouTube pre-roll

--Product:   Product will be provided to the Pitch winner.

This Project will be worth a total of $40,750 and consists of five Phases: an Idea Phase, a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA – Tell us your Idea for Chameleon Cold-Brew: Make it Yours in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each.

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video. 
• Moodboard (REQUIRED): A mood board/style board that conveys your thematic design idea for each spot. This can be a collection of images and/or descriptive words – anything that helps evoke or project your intended style for the suite.
• Logline/Synopsis (REQUIRED): Additionally, you will need to include a logline/synopsis for each video.
• Script (Optional): This should include dialogue from the video you intend to create.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $20,000 to help create the Video Suite. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $20,000 First Place video prize. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: PRE-PRODUCTION – The Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, the filmmaker will need to receive the following Approvals from the brand:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• HEADSHOT  – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.
• BEVERAGE STYLIST – This project requires Food/Beverage Stylist Approval before filmmakers move onto the Video Phase. You must submit your planned Stylist with your Pitch submission. Once chosen as a Pitch Winner, the brand may either approve your Stylist or ask you to submit a new one for Approval.

Additionally, the Pitch Winner MUST be available for a pre-production call with Tongal and the Sponsor on April 10.

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

PHASE 4: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will create a suite of three 15-second videos, each with a still and GIF, based upon their winning Pitch.

This project has a staggered delivery schedule:

Pre-Production                                                                                                     April 10–17
Pre-Production Call with Sponsor                                                                   April 10

Production Phase (Video 1)                                                                                April 17–24

Production Phase (Videos 2–3)                                                                           April 17–May 15

Video 1 First Cut Due to Tongal                                                                        April 24

Internal Review Video 1 First Cut                                                                        April 24–26

Sponsor Reviews Video 1 First Cut                                                                   April 26–28

Filmmaker Revises Video 1                                                                                  April 28–May 1

Video 1 Second Cut Due to Tongal                                                                     May 1

Internal Review Video 1 Second Cut                                                                  May 1–2

Sponsor Reviews Video 1 Second Cut                                                              May 2–3

Filmmaker Revises Video 1                                                                                  May 3–4

Video 1 Final Cut Due                                                                                            May 4

Video 1 Approved, Master File Delivered                                                        May 5

Videos 2 and 3 First Cuts Due to Tongal                                                            May 15

Internal Review Videos 2 and 3 First Cuts                                                          May 15–18

Sponsor Reviews Videos 2 and 3 First Cuts                                                       May 18–23

Filmmaker Revises Videos 2 and 3 First Cuts                                                    May 23–26

Videos 2 and 3 Second Cuts due to Tongal                                                       May 26

Internal Review Videos 2 and 3 Second Cuts                                                    May 26–30

Sponsor Reviews Videos 2 and 3 Second Cuts                                                  May 30–June 1

Videos 2 and 3 Final Cuts Due                                                                              June 1–5

Videos 2 and 3 Approved, Master Files Delivered                                          June 8

If your Pitch wins, you MUST be available for a pre-production call with the Sponsor on April 10 and you MUST turn in the first cut of your first video on April 24.

After revisions are completed (see the Revisions Phase details for more information), the Pitch winner will receive prizes.

--Video Phase Payout: The winner of the Video Phase will earn $20,000.

--Music:   Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral:    Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5%  (up to $500) of the amount won. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

PHASE 5: REVISIONS – Once the Video Phase has closed, the Pitch winner will enter the Revisions Phase (What is a Revisions Phase?). During this phase, the filmmaker will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the winner will be announced and the project will close.

1. The Videos MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 10 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video Suite without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.