Side of Fries is a comedy-directing duo made of Luke Rocheleau and Jordan Allen. With their powers combined they create memorable story lines with high production value. They write, direct and edit all of their projects. This creative force is not afraid to push the envelope with outlandish ideas and highly inventive concepts. Since being founded in April of 2013, Side of Fries has gone on to create commercial content for the likes of McDonalds, Kool-Aid, and Pringles along with a host of other national and international brands. This creative force is not afraid to push the envelope with outlandish ideas and highly inventive concepts; breaking barriers, and hearts, as they carve a path towards creative enlightenment, one fry at a time.